How to Get Sashimi at Half price

I like Sashimi ( thinly sliced raw fish ).
But Price of sashimi is getting high in these days.
So I usually try to buy it at half price.

If you go to supermarket in Japan in late time, you may find sashimi sold at half price.

You can see two big Kanji symbol on the label on the package in this photo.
The word 半額 means half price. ( We pronounce it "HANGAKU" )

But I don't know actually what time they get the price down.
It is different in each days.
Of course If those sashimi are sold well, they never discount.
And, too late time those are sold out.

It depends on luck.

Who moved my butter?

I have never seen butter in the supermarket for a few month.
On the counter of in this photo, they put margaline insted of butter.
why?
The consumption of milk in Japan was in the decreces tendency at last several years.
So the dairy farmers started decrease in out put milk.
But price of dairy product have been rising in worl wide.
And butter for supermarket has been short since last fall.
I think It takes times to return butter there.

Broiled eel in the supermarket

The other day, when I went to the super market, I found a sample selling of broiled eel.
I tried it. It was a good tast.
But I didn't buy it after all.
The price of eel has rise every year.

Sashimi in the supermarket

Japanese likes sashimi.

It is delicious and healthy.
Sashimi is thinly sliced raw fish. Many kind of sashimi are in the fresh fish counter of the supermarket.
Second photo is Kihada-maguro ( yellow fin tuna ) sashimi.

It is one of my favorite sashimi.